WMARK at Cosmoprof North America Las Vegas 2026

From July 13-15, 2026, NEWGAIN exhibited at the 23rd Cosmoprof North America Las Vegas at the Mandalay Bay Convention Center. At Booth 27092, we met barbers, distributors, buyers, brand owners and other beauty industry partners from around the world.

Over three days, visitors handled the products, watched demonstrations and talked with our team about the day-to-day demands of professional barbering. Those conversations gave us a direct view of what buyers and users need in different markets.

Face-to-face conversations matter in this business. They let us discuss products in practical terms, compare market needs and explore where NEWGAIN can support a partner's range.

Cosmoprof North America describes the event as a leading B2B beauty trade show in the Americas. It brings brands, buyers, distributors and manufacturers together to see new products and discuss business.

WMARK's three days at Booth 27092

The WMARK booth stayed busy throughout the show. We spoke with distributors, importers, retailers and professional barbers from Europe, North and South America, the Middle East and other markets. Many conversations started with a product demonstration and quickly moved to the realities of selling or using the tools locally.

Visitors could pick up the tools, compare them and watch live demonstrations. The NG-X1 hair clipper, NG-X1 KIT and NG-8637 KIT drew the most questions. People wanted to see how each model felt in the hand, what came with each kit and where it might fit in a barbershop or retail range.

Some of the most useful discussions were very specific. Buyers asked about performance, pricing, packaging, accessories and possible product combinations. We also talked through different ways of working together, including branded and OEM programs.

That feedback gives our product and sales teams a clearer brief. It will inform the products we refine, the combinations we offer and the support we provide to partners in different markets.

Tools for barbers, salons and beauty businesses

WMARK's display focused on professional hair clippers, trimmers and shavers. These are working tools for barbers and salons, so power, blade performance, grip and ease of daily use were central to the demonstrations.

Visitors spent the most time with the NG-X1 hair clipper, NG-X1 KIT and NG-8637 KIT. The clippers are built for cutting and fades, the trimmers for outlines and detailed work, and the shavers for a close finish. Together, the three categories cover the main stages of a professional barbering service.

The wider WMARK range also includes hair dryers, styling tools, massage and hair care products, accessories, barbershop appliances, furniture and equipment. Distributors and retailers can combine these with the core barbering range to suit their customers.

This gives partners the option to source both everyday barbering tools and supporting salon products from WMARK, with the mix adjusted for each market.

KIKI NEWGAIN: products for the African market

Our company also operates KIKI NEWGAIN, a brand developed mainly for African markets. Its range is planned around local price points, everyday use and the way products move through regional distribution channels.

KIKI NEWGAIN gives distributors, wholesalers and retailers options for different price segments and sales channels. Partners can build a product mix that makes sense for their local customers instead of starting with a standard global assortment.

OEM options for professional barbering brands

WMARK also provides OEM services for hair clippers, trimmers and shavers. Depending on the project, customers can customize the product finish, color, logo, packaging, accessories and kit configuration.

If you are building a new line or adding to an existing one, our team can help narrow down the product, configuration and packaging before samples are prepared. Brand owners are welcome to contact us with a brief or an early-stage idea.

What buyers asked about

Across markets, buyers kept returning to performance and durability. They also asked practical questions about cordless use, battery life, portability and how a tool feels after repeated use.

Preferences were less uniform when the conversation turned to appearance, price, accessories and packaging. Buyers compared configurations closely, because the right combination for one channel may not suit another.

Distributors and brand owners also wanted to know whether a supplier could offer a broad product range, workable OEM choices and consistent supply. These questions will shape how we develop products and support programs for different markets.

Talk to WMARK about your next product

If you need professional clippers, trimmers or shavers, want to expand an existing range, or have an OEM product in mind, our team can help you review the available options.

Explore the WMARK range, learn about KIKI NEWGAIN, or contact our sales team for a catalog, samples, pricing and customization details.

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